Before I get into the pros and cons of using PDFs in your content, consider this – almost half of all website page views currently come from mobile users. This is important because, when it comes to viewing content, the easier it is to access, the better. And PDFs are just not conducive for viewing on small screens. There are, however, times when a PDF may be a viable option, but deciding whether or not to use one really depends on the content you are presenting.

When PDFs Can Be Useful

Printable Documents, Forms, & Flyers – If you are requiring people to download and fill out a static form or document (i.e.,… Read More...